ISO 10668:2010 specifies requirements for procedures and methods of monetary brand valuation. It provides a consistent, reliable framework for valuing brands for financial reporting, legal compliance, and strategic planning.
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ISO 10668:2010 specifies requirements for brand valuation. It covers the three types of analysis required for brand valuation: legal, behavioral, and financial. It ensures valuations are accurate, transparent, and consistent.
Provides a reliable basis for reporting brand value in balance sheets and annual reports.
Facilitates fair valuation of brands during mergers, acquisitions, and licensing deals.
Enhances credibility with investors and stakeholders by using an internationally accepted valuation standard.
Provides robust evidence for brand value in legal disputes, insolvency cases, and tax matters.
Determining the purpose, basis of value, and premise of value for the brand.
Gathering legal, behavioral, and financial data relevant to the brand.
Applying appropriate valuation approaches (Income, Market, or Cost) as per ISO 10668.
Independent review of the valuation and issuance of the compliance report/certificate.
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